JONNY.TRAVELZ
The Spanglish Nomad — documenting a 9-month or more backpacking journey across 17 LATAM countries, and building a real business in public along the way.
Media Kit · 2026
THE PREMISE
I'm Jonny Morales (JoMo) — bilingual, Puerto Rican/Chicago-rooted, 7 years software sales executive in FinTech and HRTech, 4 years in hospitality with Drury Hotels in Disney Springs. On September 1, 2026 I depart on a solo documentary journey from Mexico to Chile, filming under JOMO Film Studio. Alongside the travel series, I'm building and publishing a free Knowledge Hub — spreadsheets, AI workflow demos, and country guides — documenting the business build in real time. This isn't influencer content. It's a National Geographic-style documentary approach to travel, entrepreneurship, and intentional living.
PROOF OF WORK
~35%
ENGAGEMENT RATE
INSTAGRAM - 45.2% | TIKTOK - 31.1%
SNAPCHAT - NEW | YOUTUBE - NEW
11.7K+
TOTAL FOLLOWERS
INSTAGRAM - 2.6K | TIKTOK - 2.8K
SNAPCHAT - 6.3K | YOUTUBE - NEW
16.1K+
UNIQUE VIEWERS
INSTAGRAM - 8.1K | TIKTOK - 6.4K
SNAPCHAT - 1.6K | YOUTUBE - NEW
UPDATED EVERY 30 DAYS
LAST UPDATE: JULY 12TH, 2026
750K+
TOTAL LIFETIME VIEWS
AGGREGATE, ALL PLATFORMS
CONTENT STYLE - 4 SELECTED PIECES
AUDIENCE DEMOGRAPHICS
The stats that turn viewers into people.
AGE RANGE
GENDER SPLIT
FOR SKIMMERS
18-24
Instagram’s core age - 40% of the audience
35-44
TikTok’s core age - nearly half, 49% of the audience
25-34
Snapchat’s core age - 46% of the audience
FOR SKIMMERS
~20%
Instagram’s North America share - the globally distributed platform
93%
TikTok’s North America concentration
85%
Snapchat’s North America concentration
FOR SKIMMERS
78%
Instagram’s audience is men
70%
TikTok’s audience is women
87%
Snapchat audience is men